It was 1952 in Watertown, New York, USA. A milk truck driver had enough of the smell of spilled milk and mentioned the problem to Julius “Jules” Sämann, a local chemist. As luck would have it, Jules had spent some time deep in the Canadian pine forests learning about aromatic oils that give evergreens their soothing, distinctive smell. Jules went to work on this all-too-common problem and – using exceptional fragrances on specialty material – soon developed the concept of a hanging air freshener. He also drew the abstract evergreen shape and gave it the brand name CAR-FRESHNER. Almost 60 years later, Jules’ unobtrusive and ecologically responsible invention is unmatched in quality, efficiency, longevity, convenience and value. Today, the LITTLE TREES air fresheners are available in over sixty fragrances, including new favorites like Black Ice and New Car Scent. CAR-FRESHNER also offers many other innovative types of air fresheners, from pump sprays to vent clips.