What began in the early 80's has stood the test of time, proving the world demands and respects a high-quality, water resistant, durable watch at a fair price. Over the years, time has taught us not to fret over the little things, rather just worry about the one thing that really matters. How durable and dependable can we make your watch? That's why every watch we make is backed by our industry leading limited lifetime warranty and depth rated to 100 meters. Bottom line, we worry about the same things you worry about and just like you we are in it for life - surf, skate, snow, wake, ski, bike, action sports, extreme sports, call it what you will, we call it life...Freestyle4life!