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Granite Gear - Page 6

Granite Gear

Jeff Knight and Dan Cruikshank founded Granite Gear in 1968. Granite Gear’s mission from the beginning has been to bring innovation to outdoor gear. Imagination in outdoor gear is certainly a good thing, but only when it leads to gear that works well and can hold up to the rigors of its intended purpose. Having new creative ideas for outdoor gear leads to products that look appealing and have shelf appeal. However, it’s the follow through that Granite Gear possesses that leads to gear that performs well for a very long time. The way they think of it is that “innovation” stands the test of time, and tells them whether an idea was just a marketing gimmick or whether it changes the way people enjoy the outdoors. Granite Gear is about outdoor gear that really works out in the wilderness, where it really matters! Your adventures are too important to be fooled by fashion and marketing! Get the gear that’s designed and built for performance. Get the gear that’s done right!

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