In 1993, Jeff Kletter's doctor made matters simple: shape up or die young. So, he hired Josie, a personal fitness trainer to coach him back to health. During their workouts, Jeff complained about his sore muscles and how pain relief products simply don't work. Josie joked, perhaps we should make a formula especially for you. And they did. It was the first product and the birth of KINeSYS. With the strong chemistry between them, they quit their jobs, sold their belongings, and began a new partnership in business and in life. They recruited a chemist with 30 years experience to formulate a line of products designed to meet the rigors of professional athletes. They then drafted Dr. Doug Clement, a leading sports medicine physician, to help develop the products and chair a scientific advisory board. Dr. Clement noted that top athletes had a lower incidence of most disease except one- Skin Cancer- which was higher in athletes due their prolonged exposure to the sun while training or competing. KINeSYS Sunscreen - For the active individual who demands the highest performance from their sunscreen.