At Penguin they don't mind being in the lead. They're leading the way with new and better products all the time for a generation of consumers that demand innovation, performance, and durability, without harming the environment. It's all part of the My Generation Shoe Care philosophy - comfort for your feet, care for your shoes, concern for the earth. They want your feet to be happy. They've built their entire business around it. Penguin uses the finest quality, highest-performing, longest-lasting materials to help your feet keep up with the activity of your life. Everything Penguin produces and distributes is also 100% free of PVC (polyvinyl chloride), one of the most hazardous forms of plastic on the planet. PVC poses serious human health and environmental risks during manufacture and disposal. Penguin doesn't use PVC in their products or packaging. They use RPTE for their clamshells and blisters. You work hard, you play hard. Penguin helps your shoes meet the demands of your active lifestyle. Penguin products are designed to make shoes last longer, look new longer, and feel better.