Wisconsin Pharmacal Company
Back in 1896, when Wisconsin Pharmacal was founded in a brick building on Water Street in Milwaukee, Wisconsin, the young company was a pharmacy co-op retailer with ambition. It was founded on the principles of hard work, honesty, quality and the notion that a person was only as good as his or her word. Today, Wisconsin Pharmacal is no longer a pharmacy co-op retailer but the leading manufacturer of brands in the outdoor recreation and safety markets.
